Feel Good Half Naked

Do you have a favorite swimsuit that you just can’t let go? I know I have several.  The ones I rely on and wear far more than any others. They’re just so comfy and flattering! Unfortunately there comes a time when we must say “good bye” to these faithful standbys. Here’s a funny story from a friend of mine who carried on her love affair with her swimsuit just a little too long. Has this ever happened to you?

I was snorkeling with my husband and a group of our friends in the bay of Santa Maria, looking at the beautiful fish in my “can’t let it go” 5-year-old black 1-piece swimsuit.  I wanted everyone to have a good viewing of the sea life, so thinking I was Jacques Cousteau, I stuffed the bra of my suit with bread.  As I brought out bits of bread to feed the fish, more and more came.  Some even nibbled the gold beads on my swimsuit.  Suddenly…I felt a snap.  At first I thought a fish had yanked too hard on one of the beads.  I looked down to witness the horror of my swimsuit, which used to fit me snuggly, now hanging below my body in the water and flowing with the current.  Our friends were getting a viewing alright – I had become the largest fish out there!  The elastic in my suit had let go all at once and was carelessly floating what seemed like a foot below my body. You could see EVERYTHING. I might as well have been skinny- dipping. Total embarrassment!

I wasn’t sure how to get out of the water without subjecting my friends to a full-on peep show.  When I came out of the water, my suit fit me more like a hanging gunny sack, with lots of gaping. Unfortunately my towel was over on the patio, so I had to fold my arms across my chest as I walked up to the house.  My suit drooped down to mid-thigh where it had once fit tightly around my legs.  Needless to say, we all had a good laugh.  Now that’s what I call truly getting to know your friends on vacation!

January is the month in which many of us make some resolutions for improvements or changes we want to make in our lives. More fitness, less food, lose weight, do more of this or less of that, etc. I know many of my friends think that they need to shape up before hitting the beach or the pool…and before hitting the Swimco fitting room! Not so.

I regularly receive commendations from friends and people I meet about the awesome experience that they had in our stores. I also receive emails from Swimco customers after their shopping experience. The usual theme is relief, appreciation for the awesome help they received in the store, and excitement about their new swim wardrobe (in which they look great)! Here is one of my favourite emails, sent by one of our customers to her friends:

Hello M and L,

Check out this cute little number that I got last night with a pair of optional swimming shorts. It looks better without me in it. For now!!

I went to Swimco and the manager looked after me.  She has found her calling! She was kind, fun and upbeat and demonstrated tremendous professional concern for how very uncomfortable I was with the process. I was there about one hour, gave myself over to her expertise, tried on about 20 suits and actually had a good time!! I even came away with a swimsuit that will help buoy (ha, ha) my courage.

If you are ready to take the proverbial plunge, give her a call. No pressure – just keep in mind that there is no time like the present to take charge of the future.

Your soon to be wet friend,

M

When I read letters like these, it reminds me that our purpose as a company is to make women feel confident in beautiful swimwear. If you’ve been to one of our stores lately, I’d love to hear your “Swimco Story”. Feel like including some fun photos from your vacation? Even better!